Blogs
are fast becoming the SEO tool of choice by many webmasters. Why? Content. Search
engines love content. The more content your blog can provide on a steady basis,
the better your ability to increase traffic. Blogs are easy to start and anyone
can for more effective SEO management.
What content do you place
in your blog? You can place any useful information or articles about your product
or service. If, for example, you are a wedding planner, you should write about
tips future brides may not be aware of in relation to planning their wedding.
You might talk about wedding scams, catering faux pas, honeymoon hotspots etc...
Let the readers know you have something more to offer then just a simple service.
People who feel comfortable about a person or organization are far more likely
to buy from them. Let your readers know who you are and what you are capable of
doing for them.
Now that you have your content, you need to get it into
the reader’s hands. The advantage of using a blog is that you can syndicate your
content. Rich Site Summary or RSS is a format used to syndicate your content instantly.
In other words, people can have your content posted on their web site or sent
to their email. Most blog sites will give you your own special URL to submit to
sites that syndicate content. These sites will then contact your URL for the content.
The more you update your site the more your site will be indexed or PINGED by
RSS feeds. To help ensure your RSS feed is being indexed,
enter the RSS tag into the < HEAD > of your site. Just enter your site title
and the URL with your special URL for RSS. This and other tags can be used in
most blogs. Take advantage of them.
Creating
a blog will allow your content to be syndicated which in turn will increase traffic
to your web site as well as build your link popularity through RSS and blog directories.
This will give you and your products or services recognition. The knowledge and
personal insights that you share will help build your business and your customer
relations. The RSS feeds and blog directories will also help build your page rank
on search engines. Blogs have all the ingredients to be one of the best free advertising
tools the Internet has to offer. Why aren’t you taking advantage?
